Demistifying the Youth of Baghdad

A peek into the lives of the 18-35's of Iraq's capital

The Iraq Market Research Initiative leverages local and international expertise to provide key intelligence for building successful business operations in Iraq


Young Baghdadi consumers remain little known by international businesses, despite their forming a key group by their sheer demographic importance and their capacity to influence market trends in Iraq. It is in view of addressing this gap that IMRI carried out a web-based survey probing into the lives and consumption habits of the young urban men and women, aged 18-35. Click the link below to download a glimpse of the report and email us to request the full version.

© 2016 Iraq Market Research Initiative