Demistifying the Youth of Baghdad

A peek into the lives of the 18-35's of Iraq's capital

The Iraq Market Research Initiative leverages local and international expertise to provide key intelligence for building successful business operations in Iraq

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Young Baghdadi consumers remain little known by international businesses, despite their forming a key group by their sheer demographic importance and their capacity to influence market trends in Iraq. It is in view of addressing this gap that IMRI carried out a web-based survey probing into the lives and consumption habits of the young urban men and women, aged 18-35. Click the link below to download a glimpse of the report and email us to request the full version.

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