Micha Haddad Chebly


Founding Partner, Markits Consulting


Micha Chebly  is co-managing partner at Markits Consulting, a research driven marketing consultancy based in Beirut.


Micha is an accomplished senior-level marketing consultant and  hands-on executive with 10 years of experience in marketing management, strategic planning and quantitative and qualitative market research. As a business oriented marketing professional, Micha approaches her work with an entrepreneurial spirit, keen to make sure that marketing strategies are always built upon real market facts and customers’ insights.


Prior to founding Markits Consulting, Micha worked for three years at ilevel, a UAE-based shopper marketing solutions consultancy, where she co-headed the Research and Consultancy Department.


Prior to that, Micha worked for eight years at L'Oreal’s FMCG department, where she was in charge of market research and consumer relations management.


Micha holds an MBA from the École Supérieure des Affaires. A former scout leader, during her off time, Micha enjoys using her professional knowledge to help youth develop leadership and communication skills.


Click here to contact Micha.

Joelle Farah


Founding Partner, Markits Consulting


Joelle Farah is co-managing partner at Markits Consulting, a research driven marketing consultancy based in Beirut.


Joelle is an accomplished marketing consultant covering a wide array of expertise, which encompasses brand building, brand positioning, marketing/communication strategies, launch strategies and campaign management. She has consulted for a broad spectrum of industry leaders, including UNICEF, Nestlé, L’Oréal, Candia, and Novalac. 


Prior to founding Markits Consulting, Joelle was an associate consultant for over six years at ilevel, a UAE-based shopper marketing solutions consultancy. During that time, she was particularly involved in building the research capacity of the company.


Prior to joining ilevel, Joelle worked as Marketing Manager at Women’s Secret, Lebanon, and as Area Sales Manager at Candia, France.


Joelle holds an MBA from École de Management de Lyon, France, and speaks Arabic, French, English, and Italian. When she is not advising clients, she likes to spend time with her family and is an avid swimmer, tennis player, and jazz listener.


Click here to contact Joelle.

Walid ElAsmar


Founding Partner, Sokkan Consulting


Walid ElAsmar is the founder and managing partner of Sokkan Consulting, a Baghdad-based consultancy that works with private and public organizations to foster private sector growth in Iraq.


Alongside his responsibilities at Sokkan, Walid is an international development consultant specializing in governance reform and local economic development strategy. His experience spans projects in North and Latin America, the Middle East, and Asia for such clients as the United Nations Capital Development Fund, USAID, the City of New York, and the Boston Consulting Group.


Prior to founding Sokkan Consulting, Walid headed the Organizational Development Team on the USAID-Tarabot project in Baghdad for nearly two years. Working with the central government of Iraq, he instigated the creation of the Iraq Center for Excellence in Government.


Prior to entering the field of international development, Walid worked as an Ocean Engineer. Based in Houston with the Technip Group, he was involved in the design and construction of major oil platforms for the Gulf of Mexico.


Walid holds a Masters of International Urban Development from New York University, as well as a dual Masters in Ocean Engineering and Scientific Computing from the University of Michigan. He speaks Arabic, French, English, and Spanish. In his off time, he is often found making music with fellow musicians, or enjoying the outdoors.


Click here to contact Walid.

Management Team


IMRI's management team combines international expertise in market research, marketing, communication, and strategy

Muhanad Al Iqabi


Executive Director, Sokkan Consulting


Muhanad Al Iqabi is co-founder and project manager at Sokkan Consulting. Based in Baghdad, he heads all field operations for the Iraq Market Research Initiative.


Prior to this, Muhanad worked with Management Systems International as an Organizational Development Specialist on the USAID-sponsored project Tarabot. In this role, he consulted to a multitude of central and provincial government entities in Iraq and collaborated with stakeholders of all sectors.


Muhanad holds a Master of Public Administration from the Robert Gordon University in Aberdeen-UK, as well as a Bachelor of Science in Communications and Electronics Engineering from Philadelphia University in Jordan.


Click here to contact Muhanad.

© 2016 Iraq Market Research Initiative