Publications

 

IMRI's mission is provide organizations from all sectors and fields with accurate and reliable information on the Iraqi market

Nearly 60% of Iraqis consume soft carbonated drinks on a daily basis. This places Iraq way up on the soda consumption chart, alongside the US, Argentina, Mexico, Chile, and the UAE. This report sheds light on consumer habits in this market segment in Iraq. It based on a syndicated online survey, organized through IMRI's Trusted Respondent Program. Click the link below to download a glimpse of the report and email us to request the full version.

Going Hard on the Softs | April 2016

Why Iraq is still a hot market and how to engage it

Business in the Time of War | August 2014

A peek into the consumption of soft and carbonated beverages in Iraq

Two months of fierce conflict have left Iraq in a great paradox. On the one hand, the country is entangled in a deep political crisis; on the other, its economy is holding up well, fueled by the country’s oil revenues. In particular, the consumer market continues to grow at a fast pace. However, the rules and challenges of business have changed. This paper sheds light on what companies must know in order to engage the market efficiently.

© 2016 Iraq Market Research Initiative

Young Baghdadi consumers remain little known by international businesses, despite their forming a key group by their sheer demographic importance and their capacity to influence market trends in Iraq. It is in view of addressing this gap that IMRI carried out a web-based survey probing into the lives and consumption habits of the young urban men and women, aged 18-35. Click the link below to download a glimpse of the report and email us to request the full version.

Demystifying the Youth of Baghdad | January 2016

Why Iraq is still a hot market and how to engage it