Turn market data and customer insights into sustainable strategies to optimize market exposure and grow your business
Marketing mix simulations SKU optimization Pricing, channel and promotion strategy Communication planning
Assessment of market demand, competition
Market segmentation and targeting
Target customer probing
(Re)Positioning and brand strategy definition
Brand auditing and performance evaluation
ROI assessment per communcation activities
Communication Promotion campaign Packaging Events organization Social media
Gaining insights into consumer trends and assessing market opportunities are preliminary steps for growing a business sustainably. IMRI helps you move further into the development, execution, and monitoring of strategies to optimize your market exposure and sales.
The two pillars of our practice are our experienced understanding of the Iraqi economy and markets, and a methodology solidly grounded on reliable market research.