Strategy Consulting

 

Turn market data and customer insights into sustainable strategies to optimize market exposure and grow your business

II Planning

 

Marketing mix simulations
SKU optimization
Pricing, channel and promotion strategy
Communication planning

Category management

I Definition

 

Assessment of market demand, competition

Market segmentation and targeting

Target customer probing

Idea development

(Re)Positioning and brand strategy definition

IV Monitoring

 

Brand auditing and performance evaluation

ROI assessment per communcation activities

III Execution

 

Communication
Promotion campaign
Packaging
Events organization
Social media

Public relations

Gaining insights into consumer trends and assessing market opportunities are preliminary steps for growing a business sustainably. IMRI helps you move further into the development, execution, and monitoring of strategies to optimize your market exposure and sales.

 

The two pillars of our practice are our experienced understanding of the Iraqi economy and markets, and a methodology solidly grounded on reliable market research.

© 2016 Iraq Market Research Initiative