Strategy Consulting


Turn market data and customer insights into sustainable strategies to optimize market exposure and grow your business

II Planning


Marketing mix simulations
SKU optimization
Pricing, channel and promotion strategy
Communication planning

Category management

I Definition


Assessment of market demand, competition

Market segmentation and targeting

Target customer probing

Idea development

(Re)Positioning and brand strategy definition

IV Monitoring


Brand auditing and performance evaluation

ROI assessment per communcation activities

III Execution


Promotion campaign
Events organization
Social media

Public relations

Gaining insights into consumer trends and assessing market opportunities are preliminary steps for growing a business sustainably. IMRI helps you move further into the development, execution, and monitoring of strategies to optimize your market exposure and sales.


The two pillars of our practice are our experienced understanding of the Iraqi economy and markets, and a methodology solidly grounded on reliable market research.

© 2016 Iraq Market Research Initiative